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Nature Reflecting on Crystal Glass

Pricing & Transparency

My Commitments 

2023 Pricing


The hourly rate for all services is $175 per hour, not including a $5 monthly processing fee for all online payments. However, work/trade agreements and a sliding scale rate is available to individuals who identify as Black, Indigenous, Latine, Asian, Pacific Islander, transgender, gender non-conforming, immigrant, neurodivergentand disabled people, alongside organizations run by and primarily serving those communities who are unable to pay $175 an hour. 


Click here to view the sliding scale and below for a note on financial transparency and needs from our founder. A chart outlining our financial and social impact since our founding in 2018, is at the bottom of this page.

Transparency Statement from our Founder


Dear Change Maker,


Far too few social impact practitioners are living their praxis and values out loud. This has led to a deficit of the leadership models, social technologies, and practices society needs to create the life-affirming futures we are so hungry for. So I took a vow early on to never profit from my customers and instead, set pricing according to my financial needs and in awareness of growing social inequality.

My attempts to establish an equitable pricing strategy has been an experiment in adaptive learning; and I am still trying to figure things out! I established a sliding scale rate in 2020, and also chose to disclose my income, expenses, and economic and social investments since Be Bold's founding in 2018. In 2018 my rates ranged from $75 to $100 dollars an hour. In 2022, sliding scale rates were increased to account for inflation and my hourly rate ranged from $100 to $150 an hour. In 2023, my compensation model shifted to a standing, hourly rate of $175, and a sliding scale fee was made available to individuals who identify as historically oppressed people, alongside organizations led by and supporting those communities. My current rates range from $100 to $175 per hour. This is the 1st year that my hourly rates will approach market rates for credentialed coaches, according to the 2021 ICF global coaching study.


Increasing my rates in 2023 was unexpected but needed. Below is a summary of my rational.

  1. I found that despite my sliding scale fee, racialized individuals and organizations serving those communities continued to pay me higher than organizations led by and serving white-identifying individuals.

  2.  I have nearly $12,000 in out of pocket medical and dental bills accrued between 2022 and the 1st half of 2023. I also need to play catch up on my 401k. My goal has been to set aside $500 for retirement per month in 2023.

  3. Since opening the Institute for Coaching Excellence, my second business, I have consistently worked 10 to 12 hour days the last 8 months and needed additional funds to pay the administrative support professional I hired in May of 2023.

  4. I have begun exploring a post baccalaureate certificate (and possibly a masters and credential) in dietetics, nutrition and herbalism. In January of 2023 I started taking online classes at a local community college. Each online class costs around $2,200 and I must pay for lab equipment separately. If I choose to pursue the RDN credential, I have 8 pre-requisite classes I must take before I can complete a didactic program and be admitted into an internship program. The internship program costs $16,000 and requires 20 hours of work per week for one and a half years. I have reduced my working hours to Monday - Thursday mornings so I have time to complete coursework, which has reduced my total billable hours available per week. Increasing my rates will allow me to save money so that I won't have to take out more than $15,000 or $20,000 in student loans.

I hope this letter helps you understand my financial reality, and more importantly, provides you a glimpse into the life-affirming future I am creating for myself. I am grateful for your patronage and hope that my commitment to financial disclosure will help create a future where our dreams, livelihood, and value are not limited by how much money we make. 

In Community,

Alexis Goggans, PCC

Founder & President of Be Bold Services

P.S. Please excuse the rough formatting. It took my several hours to put all of this information together and I have not yet figured out the best way to display my year over year financial disclosures. I hope to provide a streamlined (and polished) annual report in May of 2024.

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